Production facility Pestalozzistr

The production facility Pestalozzistr. 103, in Berlin - Charlottenburg until 31.10.2008.

On the picture you can see the first patented company logo, which represented Maximilian from 1954 to 1993.

Evolution of the company logo from 1949 until today

As time passes by, the company logo was changed to reflect the "zeitgeist" without sacrificing the original statement.

After passing the first hurdles after the war, it was necessary to step back from old traditions and to go with the flow of the 50’s. For that reason, Maximilian decided in the age of the "Wirtschaftswunders" (economic miracle) to renew the company logo.

To add more dynamics to the whole picture of the company, Maximilian decided in 1993 to incorporate a more peppy font which was to reflect more the technology and impressions of the time. But here too the goal was to renew without taking away the well-known characteristics.

From 2002, Maximilian Fleischwaren GmbH was able to add the 5 star seal of approval. Since then, this seal is added to all newly opened snacks stands and of course to the logo at the main production facility and we will continue to pursue this in the future.